A comparison of the features of Google Ads and AdSense
Simply understanding the terms "Google Ads" and "AdSense" may cause confusion. After all, there are two Google services involved. Both of their names are similar. And both of them relate to advertising.
But what really is being discussed here, and what makes these differences? It is really simple to mix them together on paper. And even if you have access to databases, programs, and an informed WordPress hosting, you still need to learn how to use these platforms independently.
In order to drive visitors to their websites, marketers can bid to post adverts on search engine results pages (SERPs) or the Google Display Network (GDN) via the Google Ads service, formerly known as Google AdWords.
Google Ads are used by 98.4% of websites that are part of a recognized advertising network, or 46.1% of all websites, according to W3Techs.
Plan out
Ads in SERPs are text-based and frequently show up above Google's top keyword phrase search results. For instance, when we typed in "web design," the following Google ads were displayed in the search results:
Additionally, 35 million websites, applications, and Google assets like YouTube may be reached via display ad campaigns.
By examining new target categories, these advertisements can assist you in acquiring new clients or strengthening relationships with current ones. The technology uses an automated targeting technique to promote more clicks and conversions.
Automated targeting identifies audience groups that perform well and displays your adverts to them when the computer determines that they are in the proper stage of the sales process. You can specify a range of objectives, such as:
Improve sales
greater leads
Boost online traffic
Boost brand recognition
To produce improved campaign outcomes, the technology uses machine learning.